YouTube used as platform for advertising campaigns.

YouTube continues to becoming a great tool for advertising agencies. Now companies can test the popularity of an advertisement without having to pay a cent.

Now, in case you don't understand the vastness that is YouTube.com - let us put it in some perspective. As of October 2009, YouTube serves over 1,200,000,000 videos per day/worldwide. That's at least 11,574 views per second, 694,444 views per minute, and 41,666,667 views per hour. YouTube has a 40% share in the US multimedia entertainment market and accounts for 60% percent of the videos watched online.

Jack Link's Beef Jerky has taken advantage of this opportunity by posting their commercials on YouTube about 5 years ago. See what happens when you search 'Sasquatch' on Google - You'll find Jack Link's "Messin' with Sasquatch" commercial to be one of the top 5 entries (these ad's were created by Minneapolis advertising agency Carmichael Lynch). After receiving over 4,000,000 views on YouTube, Jack Link's started to run these ads on television. Here's one of the very popular commercials:

However, this strategy may not work with all marketing campaigns. Part of the success of this video can be attributed to it's comedic nature. We will see this happen in a reversed process after the Super Bowl this year. Many of the popular, funny commercials that are shown during the game will make their way onto YouTube and will continue to flourish and be effective long after the game is over. Here's an example of an advertisement that was run during last year's game and continues to have success on the Internet:

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