During the Super Bowl we tweeted (@LemonAdBlog) about there being a strange trend among some of the commercials. On three separate occasions, two commercials were played back-to-back that had a very similar style. All of the commercials were very well done, but they lost some of their glamor due to the spot they were run in. Here's what we mean:
#1: Mars' Snickers vs. Focus on the Family
#2: CareerBuilder.com vs. Dockers
#3: Dr. Pepper vs. Tru TV
Do you see the similarities? Wouldn't you be upset if your company spent 2.6 million dollars for a 30 second spot only to have it's predecessor have the same concept behind its ad? Did the second ad seem weak compared to the first ad due to the similar content?
Leave a comment or email kyle@gpaadvertising.com
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Quite brilliant analysis. See me to discuss writing. Keep thinking!
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